And If you could, with just one simple click on a link, create a PIN from facebook that links to your blog or site? It would be great, right? Wait…. Just keep reading ;-).
That’s what I am going to teach you! I am so excited that I have to share this great tip with you. Who have discovered this, were my two girl friends Kelly Lieberman and Peg Fitzpatrick in a thread on facebook that I had the privilege of participating too, where they discovered this post from Better Homes and Gardens.
And it is so simple, 3 steps and a just a few seconds…. That’s it!
Before going to the “how to” stuff, I just want to tell you the main point of doing this: INTEGRATION! Cross promoting with your blog or site, on Pinterest, Facebook and the others social media channels is one of the best ways to create engagement and share your content.
All your online strategy must integrate with the “offline” business (see more about integration on this post), and between all the platforms where we have a presence: Pinterest, Instagram, Facebook, Twitter, Linkedin… Only this way, we can use the full potential of all of this tools.
Pinterest Ninja Trick
“How to Pin from facebook and link to your blog”
1. Go to your blog post, the one that you want to share and click on the PIN it button to create a PIN… It will open a window for you to create a PIN, where you can choose the board and add a description, but that’s not what it is important for now…
2. On the window, just copy the url generated. This is the “code” to create the PIN linking to your blog post.
It will be something like, this:
And it could be just that :-D. But the url is too looooong and not user friendly to share, so you have to do just one more step…
3. Let’s use a link shortner like bit.ly or goo.gl or other that you normally use to shorten the link and make it friendly for the users.
For that you only have to paste the link and it will be shortened, just like this: http://bit.ly/PinNinja.
Now that you already have the link, just share it on facebook, twitter, google+,… using a great “Call to action”
Where should you use this link?
Back to the Better Homes and Gardens example, they do an awesome job of cross promoting pinterest on their facebook fan page. In this specific case, they have a “Pin of the day” on their facebook page, where they share on of the most popular pins on that day.
Using the link of this mini tutorial and having a compelling call to action “Pin of the Day: Our followers are loving this pin about hydrangea basics! Repin it to your gardening board: http://bhgmag.co/19mXPNw” it will boost the interaction and generate lots of pins created directly from facebook. In this post, already originated more than 6000 pins of that image…
As I said BHG is a great case study and, certainly I will get back to them with a post with a more indepth analysis of their strategy.
PS: thanks Kelly and Peg, you are amazing and I’m always learning with you
UPDATE: Peg Fitzpatrick has made a great post with more insights and tips about the same thread: How to Promote Your Pinterest Pins and Get More Repins FTW!